Vegan Visionaries: Interview
Name: Melanie Blane
Melanie is a formidable business woman and vegan visionary. She was inspired to start her business, White Rabbit Skincare, when she discovered there was a lack of cruelty free and natural skincare products on the market that could address her own skin’s requirements from psoriasis. White Rabbit skincare has since developed somewhat of a cult following from those who appreciate the benefits of gentle and natural skincare. Here, Melanie has taken time to share with us her journey to veganism, challenges and words of wisdom for those wishing to embark on a compassionate lifestyle.
Here is Melanie, talking about one of their hero products:
1. When did you become a vegan?
A: About two years ago. I had been vegetarian for years beforehand.
2. What was your inspiration or the catalyst to you becoming a vegan?
A: As many people do, I did it for the animals. And for the environment. It is incredibly easy to go vegan nowadays, and there are so many options available, whether it be food, clothing – or skincare of course!
3. What would you say is the number 1 challenge to being vegan?
A: Other people’s ignorance/attitudes, prejudices and preconceptions. We can only hope to educate and inspire others.
4. How would you summarise your work/ business in 1 sentence?
A: White Rabbit Skincare is a luxury, eco-friendly and award-winning vegan skincare brand.
5. When and Why did you start your work/ business?
A: White Rabbit Skincare was established in April 2014, but I have been making my own products long before then. As someone with the skin condition psoriasis, I didn’t want to use anything steroid/chemical based, nor tested on animals, and thought what better way to guarantee where a product has came from and what is in it than to make it myself?!
6. If someone is thinking about becoming a vegan what is the number 1 advice or words of encouragement you could offer them:
A: Go with your heart and your gut instinct, and just do it! Don’t let other people’s negative opinions put you off. There is an amazing, supportive, helpful community of people out there if you ever need help or guidance.
Melanie’s store is listed in our directory here. To find out more about Melanie’s work and the White Rabbit Skincare range visit:
Youtube: White Rabbit Skincare